Chanel Rouge Allure Ink Review & Swatches

Chanel Rouge Allure Ink Review and SwatchesI have tried a few liquid lipstick brands in 2016 (may I say it has been the year of liquid lipstick?), but just wasn’t the biggest fan. To me, they look and feel too matte & dry, accentuate lip lines and make me look like I have more makeup on than there really is (at least in my mind that’s what I see). I was pretty much ready to say Goodbye to liquid lipstick, but Chanel dropped the bomb with its launch of Rouge Allure ink. After hearing a few beauty bloggers raved about it, who also weren’t crazy about liquid lipsticks, I decided to give it a try.

Let me tell you, my wallet was not happy with this decision. It’s $49 SGD a pop (I purchased them before Chanel Beauty increased price for all its permanent makeup products), and I pocketed three: 140 Amoureux, 146 Séduisant and 148 Libéré.

Chanel Rouge Allure Ink Review and SwatchesPackage:

As you would expect from the brand, the package is nothing but perfection. The product comes in a small frosted glass tube, with a sleek black cap and a gold Chanel logo on the top. It’s transparent, so you can easily see the color of lipstick, and something about the frosted tube is simply mesmerizing – I literally held it on my hand and stared at it for 5 minutes.

And yes, it’s a pretty small tube, much smaller in size than your typical lipstick or lipgloss, which means very purse friendly. It contains 6ml of product, a standard size for lip products.


Very different from the classic liquid lipstick, the Chanel Rouge Allure Ink has a slip to it, feels creamy and applies exceptionally smooth. It reminds me a lot of the ColourPop Ultra Satin liquid lipstick. It’s very easy to get an even distribution of color, but I do still find the need to go back and over a few streaky lines to get the perfect look. I like the fact it doesn’t dry down immediately, which means you don’t have to rush to get the perfect line around the edge of lips.

Once completed, it takes 5-10 minutes to dry down. When dries down, it still has a bit of slip, the finish is close to semi-matte and pretty darn comfortable. But if you are looking for a completely matte lipstick, this is not for you. Personally though, I love it, because if something is not comfortable, I just cannot get on with it, no matter how drop dead gorgeous it is.

It easily lasted 4-5 hours on me with normal drinking and eating.


The fact I had the intention to buy just one Rouge Allure Ink, but ended up with three, pretty much tells you that I really, really like them.

140 Amoureux is close to my natural lip color, just a tiny hint pinker and peachier. So yes, another every day, throw-on-without-thinking-too-much kind of lipstick.

Chanel Rouge Allure Ink 140 Amoureux Swatch and Review
Chanel Rouge Allure Ink 140 Amoureux

146  Séduisant is a bright coral red, reminds me a bit of the YSL Rouge Pur Couture 52 Rosy Coral. It instantly brightens the complexion, and still being rather wearable on day to day.

Chanel Rouge Allure Ink 146 SÉDUISANT Swatch and Review
Chanel Rouge Allure Ink 146 SÉDUISANT

148 Libéré is the red I have been looking for for a long time. The struggle of finding a good red lipstick for my skintone is real! They either age me, or clash with my warm undertone. But 148 Libéré strikes the perfect balance of red and orange, I can totally see it in my holiday makeup bag – a black eyeliner, a bit of mascara and this lipstick, I can get ready in 5 minutes.

Chanel Rouge Allure Ink 148 Libere Swatch and Review
Chanel Rouge Allure Ink 148 LIBÉRÉ

So yeah, I’m quite obsessed with the Chanel Rouge Ink line. Everything from the package, to the formula, and to the color are well done. Being Chanel, it’s certainly a pricey item, but I still think they worth the money.